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Corporate Realignment
NEWS RELEASE TOPIC: FOR IMMEDIATE RELEASE: May 8, 2009 
FOR IMMEDIATE RELEASEThe following statement is issued by Richard Goldman, VISIT FLORIDA Chairman of the Board. TALLAHASSEE, Fla. (May 8, 2009) – “On behalf of the VISIT FLORIDA Board of Directors, we have promoted Chris Thompson to President and CEO of the organization as part of a staff realignment to ensure an effective implementation of our strategic plan. Thompson, who has served VISIT FLORIDA for 12 years, most recently as Chief Operating Officer, will assume the position previously held by Bud Nocera. “The realignment also includes the elimination of 17 positions within the organization, five of which have been vacant. This realignment optimizes resources and will have a cost savings of more than $1.2 million annually. “The VISIT FLORIDA Board of Directors has complete confidence and trust in Chris’ ability to effectively lead the organization. Chris has been an integral part of the VISIT FLORIDA team and his appointment will ensure continuity and consistency.”
As the state’s number one industry, tourism is responsible for welcoming more than 80 million visitors each year, which results in over $60 billion in taxable sales revenue and employs in excess of 1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA – the state’s official tourism marketing corporation – generates more than $55 in tourism spending and $3 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,100 tourism industry Partners and major strategic alliances with American Express Travel Related Services, AirTran Airways, Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org.
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VISIT FLORIDA® is the official tourism marketing corporation for the state of Florida.
All material © 2010 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
All material © 2010 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
