The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida's visitors and competitors. Every year our Research Department prepares the industry leading Florida Visitor Study. This useful publication is the premier reference guide for statistics on visitors to the Sunshine State.

Below are key Canadian statistics on Florida travel from the study. For more information about research statistics regarding Florida, our markets and international markets, please click on one of the following links. If you would like to view the entire study, please contact Henny via e-mail at hgroenendijk@thermrgroup.ca or via telephone at (416) 485 2573 ext. 231.

According to VISIT FLORIDA research, in 2006:

• 2.1 million Canadians visited Florida
• Average length of stay 18 days.
• 60.3 % of Canadians traveling to Florida originated from Ontario.
• Florida welcomed 83.9 million visitors from around the world in 2006.

For additional Florida tourism research, visit the Research page.