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VISIT FLORIDA's MISSION The mission of VISIT FLORIDA is to promote travel and drive visitation to and within Florida. VISIT FLORIDA's VISION VISIT FLORIDA establishes Florida as the #1 travel destination in the world VISIT FLORIDA's VALUES Integrity Excellence Innovation Inclusiveness Welcoming Fun Teamwork VISIT FLORIDA's HISTORY & FUNCTION VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. As the state's No. 1 industry, tourism was responsible for welcoming 82.3 million visitors in 2010 who spent more than $62.7 billion, generating 22 percent of the state's sales tax revenue and employing nearly 1 million Floridians. VISIT FLORIDA receives state funding in the form of a portion (15.75 percent) of the two-dollar-per-day rental car surcharge. For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $177 in tourism spending and $11 in new sales tax collections, paid by visitors, not residents. Additional funding is secured from the private sector to expand VISIT FLORIDA's marketing dollars. Last fiscal year, VISIT FLORIDA raised more than $57 million in private sector matching funds. This is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other pay-to-play ventures. Through this public/private partnership, VISIT FLORIDA serves more than 10,000 tourism industry businesses, including nearly 3,000 invested Partners, more than 7,000 web affiliates and major strategic alliance partnerships with AirTran Airways, Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, and media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, as well as meeting and event planners, and is responsible for operating Florida's five Official Welcome Centers. VISIT FLORIDA has 101 employees at the organization's headquarters in Tallahassee and its five Official Welcome Centers. It also has international contractors covering Canada, China, Germany, Latin America and the United Kingdom. VISIT FLORIDA's corporate office is located at 2540 W. Executive Center Circle, Suite 200, Tallahassee, Florida 32301. The office can be reached at (850) 488-5607. To learn more about VISIT FLORIDA, go to www.VISITFLORIDA.org or follow our corporate blog at www.sunshinematters.org. 
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VISIT FLORIDA® is the official tourism marketing corporation for the state of Florida.
All material © 2012 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
All material © 2012 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
